(as of Mar 19,2021 05:22:30 UTC – Details)
Beauty of Joseon Story
People of the Joseon Dynasty regarded flashy adornment to be obscene and low class.
As a result, women from, noble families put on makeup with minimal colors and focused more on creating clean and clear skin rather than on applying makeup and adorning themselves.
Beauty of Joseon is a brand that has reinterpreted the unchanging beauty and the traditional methods from nature within in a modern way according to the wisdom of Joseon women. Based on the ‘Gyuhap Chongseo’, 100-year-old book which is referred to as the encyclopedia of the Joseon Dynasty, we have included the beauty methods of women from, the uppermost classes of the Joseon Dynasty.
Radiance Cleansing Balm
Radiance Cleansing Balm is a sherbet-texture makeup remover enriched with naturally derived Hanbang(Korean traditional herbal medicine) ingredients like Rice bran water, Soybean ferment extract, Lactobacillus ferment, Chrysanthemum extract
This mild cleansing balm gently melts away makeup and excess sebum without irritating or drying out skin while Nutrient-rich rice water and fermented grains help skin retain moisture and offer brightening benefits
*Free of Paraben, Sulfate, Alcohol, Silicone and EU Allergens
How to use
1. Use spatula to scoop a small amount and gently massage cleansing balm over dry skin
2. Add a splash of lukewarm water to emulsify into a milky texture (called ’emulsification process’ which is the most important part when using oil-based makeup remover, no need to wipe with tissue)
3. Rinse with lukewarm water and pat dry
Rice Bran Water
Rice bran water was called ‘Beauty water’ in Joseon period as it helps to minimize the appearance of pores and brightens the skin. Rice bran water in Radiance cleansing balm helps gentle cleansing without irritating or drying out skin
Chrysanthemum has been traditionally used to treat skin irritation, redness and eczema. It contains vitamin A which helps fight free radicals to reduce blemishes, improves uneven skin tone.
Lavender is a very effective natural ingredient for treating redness and acne as it has anti-inflammatory and antiseptic properties that can fight the bacteria that cause acne and inflammation.
Lactobacillus ferment extract is derived from fermented soybeans. It contains phytoestrogens that boost the production of estrogen which helps reduce wrinkles.